I was just reminiscing with an old friend, another photographer, on how when we began our careers we felt busy doing two or three jobs a month. Now four a week is normal, I love it!
I have put a lot of standard processes into place to allow us to work this often…. streamlining how we manage our equipment and crew needs, having an iron clad digital workflow, getting our production down to an efficient science. Even the office work and accounting needs to be really well organized for our business to run back to back jobs like this.
Being a photographer is an interesting proposition…. you must have a perfect right brain / left brain balance to be successful. You have to be highly creative to produce exciting imagery, but at the same time you must be super organized and have a good head for business. There are photographers that lean a little more to one side or another, but I can’t think of any successful photographers in the commercial world who only have one side of this equation going for them.