Forever 21 Fashion Shoot

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Here is a campaign we did for Forever 21 in the studio.  They asked for a different lighting look than we normally do to set this campaign apart slightly.  We settled on this backlit lighting scheme that gives us a really bright high key look overall, with lot’s of softness from the flared lights.  It’s actually a really simple set up, we pour tons of light onto our white background, and then only use reflection to bounce all that light back onto our model.  Then it’s just a matter of balancing the bright back lights with the right amount of reflection to dial in the look.  I’ve used this lighting for fashion editorial, where the pictures are more about mood than about clothes….. in that case we really let the backlights flare so they wash out a lot of detail on our subject…. it gives it a wonderfully soft and ethereal glow.  But since this was a retail fashion campaign I didn’t want to wash those details out……  the creatives would have loved the look, but the CEO might question how they are selling clothes when you can’t see any!  The trick with fashion advertising is to find that balance.



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Written by Christopher Kilkus

August 26th, 2010 at 10:21 am

One Response to 'Forever 21 Fashion Shoot'

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  1. love it!!!

    Flo

    26 Aug 10 at 1:08 pm

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